RMS Cranes

Jan 19, 2011   //   by Jon VonSeggen   //   Corporate Identity  //  No Comments

RMS Cranes came to the realization that their company logo and website just weren’t up to par with modern standards. They approached Firstlink looking for help in developing new branding and marketing materials that would give them a better impression. There were a few important requirements: 1. They wanted to be able to keep the feeling that their original logo had. 2. Red and black are the colors to be used. 3. There needed to be a version of the logo that was long and skinny so it would fit on their large cranes and still be legible. FirstLink took RMS through an exhaustive process for logo design and finally reached a consensus on the following logo.

RMS Cranes Logos

During the logo development process we came up with many attractive logos that got shelved in favor of the above logo that everyone felt was superior to the other options. These are a few of the logo ideas that didn’t make the cut:

RMS Logo options that missed the cut

RMS Cranes, LLC (RMS Cranes) was formed in 2006 to specialize in crane rentals and services for Colorado and surrounding states. Although RMS Cranes has only been incorporated since 2006, the same family ownership has been providing hoisting in Colorado as Rocky Mountain Structures, Inc. (RMS) since 1977.

RMS Cranes services the construction and industrial markets along Colorado’s Front Range. The main office is in Denver, CO. There is an additional office in Colorado Springs, CO. There are several acres of yard storage in Denver, Colorado Springs, and Pueblo. The crane fleet includes Rough Terrain, All-Terrain, Lattice Boom Crawlers, as well as Tower Cranes with top or bottom slew. RMS Cranes provides rigging, machinery moving, heavy haul trucking, and erection services under the company RMS Rigging, LLC.


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